10 Effective Account-Based Marketing Strategies to Boost Your Sales in 2025

When you create content that invites participation, rather than just broadcasting messages, you encourage more likes, shares, and comments, which in turn helps expand your reach. Perch helps you build a balanced mix and time posts around real engagement trends, so you hit the right cadence without overwhelming your followers. A social media content calendar helps you stay consistent without scrambling for last-minute ideas. That’s key to letting people know what to expect from your feed. What do they do that compels people to engage and share their content? You could also check out the winners of The Facebook Awards or The Shorty Awards for examples of brands that are at the top of their social media game.

That’s why ABM consistently outperforms traditional lead generation when it comes to turning outreach into actual pipeline. ABM strategies boost conversion rates because they’re designed to reach the right people at the right accounts with the right value proposition. 72% of B2B people who used ABM in 2021 reported increased ROI compared to other forms of lead generation. It focuses your lead generation tactics on decision-makers within a shortlist of ideal companies.

Plus, we’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing. A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. EBay and Etsy outperform as tech companies slide in May Ecommerce Stock Index results Our industry-leading ABM courses empower teams to deliver customer-centric growth.

Create awareness in target accounts’ buying centers. Beyond testing, direct feedback from sales and marketing provides valuable insights into account behaviors. Most importantly, pipeline and revenue impact (measured by ABM-influenced deals and conversion rates) determine the real return on investment.

⃣ Medium Intent: Demand Generation & Solution Positioning

If you’ve got the budget to undertake a more traditional influencer marketing partnership, we’ve got a full guide to walk you through every detail. At the end of this post, we’ll also show you how to use Hootsuite to find benchmarks for your own industry, plus the best times to post based on your own audience and social goals. Overall, the best time to post is noon on Fridays, but here’s the high-level breakdown by platform.

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• Sales, in turn, support those accounts with tailored messaging that backs up the sales conversation.
• When you create content that invites participation, rather than just broadcasting messages, you encourage more likes, shares, and comments, which in turn helps expand your reach.
• What to do when faced with these 10 social media marketing challenges
• Gartner’s 2026 CMO Spend Survey puts the cross-industry median at 9.1% of revenue, down slightly from 9.5% in 2025 but well above the 2024 trough.

With these advantages in mind, it’s clear why many B2B companies are adopting ABM strategies. ABM fosters better collaboration between sales and marketing teams, as both departments work together to target and engage specific accounts. By focusing on specific high-value accounts, companies can tailor their messaging and content to address the unique needs and pain points of each target account. This personalized strategy aligns sales and marketing efforts to create tailored campaigns for individual accounts or clusters of similar accounts. Account Based Marketing (ABM) is a strategic approach to B2B marketing that focuses on targeting specific high-value accounts rather than casting a wide net. Let’s embark on this journey to discover how ABM can revolutionize your approach and power up your pipeline like never before!

The Best CRM Apps

Here's how Adobe used LinkedIn to support account-based marketing efforts. Additionally, LinkedIn can help you create a more personalized experience for your target accounts through genuine relationship-building with your buying committee. With this tool, you can upload a list of companies you’d like to reach and create ad campaigns that can specifically target individuals at these companies. LinkedIn has a feature called Company Targeting that allows you to use LinkedIn’s directory of over 13 million company pages for your ABM efforts. An ABM strategy can be particularly helpful for B2B companies that are looking to build long-term relationships with key accounts. When selling to other businesses, there is rarely one person making a purchasing decision.

Every marketer brings experience from companies like Stripe, Quip, and WPP, with proven playbooks that eliminate guesswork. Get the people you need to grow, without the overhead or hassle of wrong hires, agencies, or unvetted freelancers. How James Hardie® learned more about its audience and optimized operations using Sprout Social How Trek uses Sprout Social to support its social strategy around the globe 8 social media myths to unlearn (and dispel across your organization) By tracking the right metrics, you can understand your audience, optimize your content, and demonstrate a clear return on investment (ROI).

Instead of working in silos, both teams collaborate on a shared list of high-value target accounts. One of the biggest advantages of account-based marketing strategies is the tight alignment they create between sales and marketing. That level of precision reduces friction, builds trust quickly, and accelerates the buying journey. With strategic targeting and personalized messaging, your outreach gets to the point faster and gets results sooner.

Reclaim your calendar, automate sales, and provide non-stop customer care

Social proof is a powerful trust builder, especially when it’s tailored to the account you’re targeting. Regular check-ins between sales and marketing help tighten this loop. Marketing should support outbound efforts with assets that sales can actually use—one-pagers, case studies, battle cards, and more. That means aligning on target Account-based marketing content strategy accounts, messaging, timing, and overall strategy. ABM is only effective when sales and marketing work from the same playbook.